Wednesday 9 December 2009

Audience Research

There are different types of question that you might ask:

Closed questions - a yes or no response is needed
Bipolar questions - yes/no, true/false, agree/disagree
Multiple choice - choose one answer from a finite number of options
Likert Scale - opinions rated on a scale of 1 - 5
Ranking - put pre-selvected options in order of preference
Follow-up questions - asks the interviewee to elaborate
Open questions - interviewee responds however they want.

Each type of question has its disadvantages and its advantages, and you may want to consider these when you are designing your questionnaire.

Also, consider that you will need to analyse your responses so you need to bear in mind whether you want to be dealing with QUANTITATIVE DATA (numerical) or QUALITATIVE DATA (more language based).

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